There are lots of websites around that provide directories of women’s
organisations etc – but these tend to be very broad in scope. We wanted
something particularly tailored to groups involved in the specific task of
gender watchdog activities.
It will prove very useful for watchdog groups to be able to freely
access up-to-date information on each other instantly, and all from the one
It will be useful that if international petitions need to be signed,
watchdogs have contact details of other watchdogs who they can notify and
request they send information out to their respective members.
In a world of where many advertising campaigns are global, it is
important for watchdogs to keep each other informed about problematic
campaigns running in their countries, and to communicate with each other on
activism campaigns when relevant.
Traditionally, fair portrayal activism has been very
national-centric. It would be useful to utilize the work done in individual
countries and bring it together to devise international codes of practice
and guidelines for advertisers. This way, rather than having a French
Manifesto, or a Belgian Manifesto, there is a Global Manifesto that all
groups and individuals can sign on to.
Presumably such a document with such international support will hold more
clout when presented to advertisers and standards boards.
send your own ideas about the possibilities of this Network to:
Corine Van Hellemont at email@example.com